Leadership Team


The prime visionary and the torchbearer of the Som Group. His leadership qualities extend into planning & strategizing the future growth of the group. He is also the driving force behind sales, marketing and financial operations of the Som group.

JK Arora

CMD
SOM Group of Companies

An exceptional technocrat and executioner with complete control over the commercials and purchase processes which provide the company its competitive advantage in terms of costs & efficiency.

AK Arora

DMD
SOM Group of Companies

Responsible for managing and streamlining operations, planning and launching new products. Leading initiatives in exploring new business opportunities by organic and inorganic growth. Previously worked with Vodafone and SDBL.

Deepak Arora

CEO
SOM Group of Companies

Previously worked for Rolls Royce, Barclays Bank in London and SOM Distilleries Private Limited. He is also CEO of Aryavrat Housing & Construction Pvt. Ltd. (AHCPL). Has experience in Layout planning, start-up formalities & execution, planning and a Graduate from the Imperial College, London.

Alok Arora

Director
SOM Group of Companies

A seasoned professional associated with the company since its inception. Prior to SOM, he was associated with Liaisons Breweries and has successfully launched their premium brand "Khajuraho". He is a graduate in Science, Food, and a Fermentation Technologist.

Surjeet Lal

MD
Som Distilleries and Breweries Limited

Over 30 years of experience across Beer & Spirit Division. Worked with Companies like Jagatjit Industries, Radico Khaitan Ltd., Diageo Radico Distilleries Pvt. Ltd. Major Specialization and experience in sales & marketing.

Raju Vaziraney

President-Sales & Marketing
Som Distilleries and Breweries Limited

Responsible for finance, accounts and strategic initiatives of the SOM Group. Has over 15 years of experience in India, Middle East and Asia Pacific and associated with reputed firms like Alfardan Group, Yes Bank, Kotak Bank and Knights Insolvency.

Nakul Sethi

Head-Finance & Strategy
SOM Group of Companies

Has over 35 years of experience in IMFL and distillation operation. Prior work experiences include Radico Khaitan, Sunbhoh Sugars, Daurala Sugar Works. He is a B.Sc. and Alcohol Technologist.

BK Goel

Vice President
Commercial

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